Ministry of Rural Development Promotes SHE MARTS Initiative
| Aspect | Details |
|---|---|
| Nodal Ministry | Ministry of Rural Development (MoRD) |
| Initiative | SHE MARTS (Self Help Entrepreneurs-Marketing Avenues for Rural Transformation) |
| Objective | Strengthen women-led enterprises, improve market linkages, and enhance income opportunities for rural women under DAY-NRLM. |
| Key Focus | Promote women's economic empowerment through sustainable livelihood opportunities and increased market access for Self-Help Groups (SHGs). |
| Implementation | Establishment of community-owned retail outlets within Cluster Level Federations (CLFs) of SHGs. |