Ministry of I&B Launches 'Gems of India' Challenge for Digital Creators
| Key Aspect | Details |
|---|---|
| Initiative | 'Gems of India' Challenge (Pilot Phase) |
| Launched by | Ministry of Information & Broadcasting (I&B) |
| Platform | MyWAVES (Citizen creator platform under WAVES OTT) |
| Objective | Identify, nurture, and promote grassroots digital creators; boost Orange Economy |
| Pilot Coverage | Andaman & Nicobar, Arunachal Pradesh, Chandigarh, Dadra & Nagar Haveli and Daman & Diu, Goa, Ladakh |
| Implementation Partners | Prasar Bharati, My Bharat, State/District Administrations, local cultural/educational institutions |
| Industry Partners | YouTube, Meta (for creator mobilization) |